Our Basic Philosophy

1. Use the medium... The Internet provides a unique opportunity to use a unique medium: Color, photographs, text, graphics. Take advantage of it. Where appropriate.

2. Keep it simple... But keep it simple.  Not simple minded, but elegantly simple. Avoid the trap of excess that the technology offers. Keep your message simple. And make it fun...

3. Make it you... This medium allows your website to be uniquely you. Make your website a photo essay that tells your story. With style and grace...

4. Make it art... Let your webite reflect good design. Make people feel good about visiting your site. Make people want to hang your website on their wall...

5. Keep it technically solid... Do it right. Let your webite load quickly. Avoid unnecessary graphics that load slowly. Do not load the same graphics over and over. Provide a clear navigational path through the site.